Research in halal certification: A literature review

This article will discuss about the perception towards halal certification, its correlation with halal certification and marketing, performance, human capital, service quality in its certification process, the comparison among certification providers as well the issues and challenges in the research of halal certification. This article is objected to provide understanding on previous researches about halal certification and to propose potential future research. The method applied is literature review. Based on the discussion, it can be resolved that this certification research only considers on halal food category, halal cosmetics and Islamic finance. Other fields that can be explored further are halal travel, halal pharmaceuticals, halal fashion, halal media and recreation. Most of the researches were conducted in Malaysia. Hence, other researches performed in different countries should be carried out to generalize the results of researches.