Enhancing tourist’s experience in tourism by developing of augmented reality on Penang’s street art

This study aims to enhance tourist’s experience in tourism by the development of an Augmented Reality on Penang’s street art. The problem statement of this project is the lack of information on street art and facing the difficulty to preserve street art. The objectives of this study are to preserve the cultural heritage of Penang’s street art through Augmented Reality and developing an animated augmented reality with text, music, and graphics. This hope helps in educating and enhancing tourist’s experience with Penang’s street art. The product is developed through Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, and Unity3D. The methodology of this research project is qualitative and uses Alessi and Trollip Model as a reference in the development of the project. An interview was conducted with few of multimedia expert that relates to animation, augmented reality and design. The results show that the research objective of this study was successfully achieved. Augmented Reality application provides a new experience for tourists in their search of street art in Penang to learn more about the history of Penang and to experience enhanced tourism. Through the interview, the respondents were satisfied with this augmented reality application in enhancing Penang’s street art.