Implementation of knowledge management in the rice supply chain strategy

Knowledge management in rice retail has a major influence on the preparation of supply chain management. The integration between knowledge management and supply chain management is a competitive advantage for companies, especially trading commodity products such as rice. This study used a qualitative approach with a single holistic case study design to deeply explore the integration of knowledge management and supply chain strategy in rice retailing. The results show that knowledge management has a big role in finding rare knowledge that competitors do not own. The implementation of knowledge management in the supply chain in this study shows the process of controlling strategic suppliers and determining distribution channels so that the company can sell up to more than 400 tons in a month.