The research of approaches of applying the results of big data analysis in higher education

This article briefly discusses the approaches to the use of Big Data in the educational process of higher educational institutions. There is a brief description of nature of big data, their distribution in the education industry and new ways to use Big Data as part of the educational process are offered as well. This article describes a method for the analysis of the relevant requests by using Yandex.Wordstat (for laboratory works on the processing of data) and Google Trends (for actual pictures of interest and preference in a higher education institution).