SOCIAL CAPITAL AND INTERNATIONALIZATION OF FAMILY SMEs IN CAMPECHE, MEXICO: A QUALITATIVE COMPARATIVE ANALYSIS

Theoretical framework--Our review examines the relational approach to internationalization and the strategic approach to family businesses. It covers three types of social capital, market orientation, and international business orientation. Practical & social implications--This study expands the research on internationalization in family SMEs in an emerging economy context, empirically demonstrating how the analyzed exporters' social capital links directly influence their activity. For business professionals, the challenge is to manage their links abroad. Our results show that links play a crucial role in internationalization in this context. Exporters that have not internationalized are advised to strengthen their connections with key government institutions.