Dynamic capabilities from an institutionalist viewpoint

Abstract The purpose of this paper is to elucidate the effects of strategic, technical and institutional response, in the perspective of dynamic capability facing environmental changes, considering that the literature has few references on how institutional factors contribute to a firm’s dynamic capabilities. A case study was conducted on the oldest journalistic enterprise in Brazil. It was found that the organizational practices with dynamic capabilities were conditioned by mechanisms and factors that have extrapolated intentions, expectations, and planning skills of the firm’s own Board of Directors. The new social structure found in the organization is based on the interpretations of the journalists themselves, regarding the social reality of the field of journalism, was supported by the coherent interpretative schemata of some managers in order to reduce the uncertainty caused by institutional demands of the rapidly changing reading habits of people. The study revealed that strategic practices such as making the newspaper known at schools, development of a digital newspaper, showed the influence of institutions as a new normative order, social responsibility, greater legitimacy, and at the same time, a higher capacity of the organization to adapt to its business environment. These aspects, reflect a cultural structure that is reproduced at the company in its practices for the continuous use of new technologies and new social demands. Resumen El objetivo de este artículo es dilucidar los efectos de las respuestas estratégica, técnica e institucional en la perspectiva de las capacidades dinámicas, teniendo en cuenta los cambios ambientales, considerando que la literatura ha presentado pocas referencias sobre cómo los factores institucionales contribuyen a la capacidad dinámica. En un estudio de caso realizado en la empresa periodística brasileña más antigua, se identificó que las prácticas organizacionales, en la perspectiva de la capacidad dinámica están condicionadas por mecanismos y factores que superan intenciones, expectativas y habilidades de planificación anteriores de la dirección. La nueva estructura social de la organización, develada por el estudio, basada en la interpretación de los propios periodistas acerca de la realidad social del campo del periodismo, apoyada por la interpretación coherente de algunos de los gestores, fue siendo institucionalizada al buscar reducir la incertidumbre causada por el rápido cambio de los hábitos de lectura d