Redes Sociais e Promoção da Saúde: Utilização do Facebook no Contexto da Doação de Sangue

The reach of publications, social involvement with blood donation campaigns, popular participation in the improvement of information and marketing services in search of blood, point to Facebook as an effective resource for governance, equity, communication and social participation. Keywords: Informa...

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Veröffentlicht in:	RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2018-12 (30), p.107-122
Hauptverfasser:	da Silva, Joélia Rodrigues, Brasil, Christina César Praça, da Silva, Raimunda Magalhães, Brilhante, Aline Veras Moraes, Carlos, Luciana Mariade Barros, Bezerra, Indara Cavalcante, Filho, Jose Eurico de Vasconcelos
Format:	Artikel
Sprache:	por
Schlagworte:	Blood Blood & organ donations COMPUTER SCIENCE, INFORMATION SYSTEMS Customer satisfaction Customer services Information technology Social marketing Social networks
Online-Zugang:	Volltext
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Zusammenfassung:	The reach of publications, social involvement with blood donation campaigns, popular participation in the improvement of information and marketing services in search of blood, point to Facebook as an effective resource for governance, equity, communication and social participation. Keywords: Information Technology; Social network; Governance; Health promotion; Blood donation. 1.Introduçao A manutençao da doaçao de sangue no Brasil é uma necessidade constante. Assim, podemos nos programar com antecedencia, convidar amigos (CS8) A Gestao de Relacionamento com o Cliente (Customer Relationship Management - CRM) empregada no mundo digital comporta-se de forma diferente do CRM tradicional (Kotler, Kartajaya & Setiawan, 2017). Motivators and barriers to blood donation in African American college students.
ISSN:	1646-9895
DOI:	10.17013/risti.30.107-122