Comunicación de medidas sanitarias de distanciamiento por COVID-19 en medios de comunicación: Un análisis cualitativo

Palabras clave: comunicación social de emergencia, comunicación de riesgos, COVID 19, distanciamiento social, medios de comunicación masivos ABSTRACT Physical and social distancing became a key measure in the control of the COVID-19 pandemic and required the mass media for its dissemination. Findings indicate that formal media had a fundamental role in the dissemination of expert information based on reliable scientific evidence, in the civic interpellation of citizens, and denouncing health problems, among them, mental health declining of the population. The capacity of people to adapt to digital media for socializing was also exposed, and aspects of the sociocultural determinants affecting the population's perception of risk were incipiently highlighted. Keywords: COVID-19, mass media, risk communication, social communication in emergencies, social distancing Financiamiento: Universidad de Atacama y Universidad Alberto Hurtado, Chile.