The Truth About Best Branding Practices (Collection)
150 powerful bite-size techniques for creating high-value brands – and keeping them strong!Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your sales...
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| Hauptverfasser: | , , , |
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| Format: | Buch |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | 150 powerful bite-size techniques for
creating high-value brands – and keeping them strong!Three full books of bite-size, actionable
guidance on branding and marketing! Discover how to build great
brands, and keep them great... ensure branding consistency
everywhere from your packaging to your salesforce… promote
and leverage brand loyalty… embed deep customer motivations
into your brands… create cultures that can support authentic
brand messages… and much more!From world-renowned leaders and experts,
includingBrian D. Till, Donna Heckler, Michael R.
Solomon, and William S. Kane |
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