The Perceived Impact of Australian Community Banks on Quality of Life

Both the relationship that community banks enjoy with their respective communities and the perceptions of how these banks contribute to them are highly favourable. This provides community banks with a comparative positioning advantage over more conventional banks. Potential incentives also exist for...

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Veröffentlicht in:Melbourne review (Carlton, Vic.) Vic.), 2008-05, Vol.4 (1), p.64-69
Hauptverfasser: Lester W Johnson, Rhett H Walker, Graeme Byrne
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Zusammenfassung:Both the relationship that community banks enjoy with their respective communities and the perceptions of how these banks contribute to them are highly favourable. This provides community banks with a comparative positioning advantage over more conventional banks. Potential incentives also exist for other types of organisations to adapt the community bank business model.
ISSN:1833-6353