Traditional Chinese Sports under China’s Health Strategy

Chinese traditional sports are diverse and have rich national cultural connotations. However, with the development of China’s Health Strategy, modern sports such as badminton and basketball occupy most of the people’s time. On the contrary, there is much less exercise for traditional Chinese sports. Therefore, this paper aims to study Chinese traditional sports under China’s Health Strategy and explore its cultural soft power. In this study, participants of all ages in different regions were selected for survey research. Combined with the survey results, the soft power index model of Chinese traditional sports culture is designed. The experimental results showed that for Chinese traditional cultural projects, the cultural soft power index of chui wan was the lowest at 0.568, and the highest was 0.982 in the dragon boat culture soft power index. For each evaluation index, the cultural cognition and cultural attractiveness of Chinese traditional sports were high, but the cultural behavioral power was low. This shows that the soft power model of Chinese traditional sports culture based on the healthy China strategic environment can effectively evaluate the development of traditional Chinese sports, which also can provide suggestions for the development and inheritance of traditional Chinese sports.