Thinking about the bigger picture: Influence of holistic processing on the dishware size effect

•One’s sensitivity to contextual information may be applied to eating behaviour.•Dishware size proposed to have an influence on food consumption.•Larger dishes proposed to increase food intake (dishware size effect).•Holistic processing was associated with less susceptibility to dishware size effect. Individuals vary in the extent to which they engage in holistic and analytic information processing styles. Holistic processing involves focusing on the interconnectivity and relatedness of items being evaluated, while analytic processing involves focusing on items being judged as discrete elements and independent of context. We examined the contribution of these basic processing styles to the dishware size effect, which proposes that food consumption patterns may be influenced by the size of the dishware (i.e., larger plates increase the amount of food consumed). We observed that participants self-served and consumed more food when using and eating from a larger plate (LP) compared with a smaller plate (SP) (p ≤ 0.01). Importantly, participants who reported greater levels of holistic information processing related to attitudes towards contradictions and attention allocation exhibited smaller variations in portions of food self-served and consumed based on the dishware size used (SP vs. LP). These findings suggest that the susceptibility of individuals to the dishware size effect may be associated with an individual’s dispositional tendency to process information in a holistic (vs. analytic) manner.