STUDY ON THE INFLUENCE OF NETWORK FACTORS ON THE LOYALTY AND EMOTIONAL BEHAVIOR OF CHINESE PROFESSIONAL FOOTBALL CLUB FANS

Abstract Background China Professional Football League has been in operation for nearly 30 years and has attracted more and more attention from the public and society. China Professional Football League has promoted the professional and commercial development of Chinese football and attracted a large number of fans. At present, Chinese professional football clubs are struggling, but they still get the support of many fans. The development of any club is inseparable from the support of loyal fans, who are the basis of the development of the club. Only with many loyal fans can the club have long-term and strong vitality. Only by making outstanding achievements, excavating the economic benefits of the club, establishing and maintaining the club culture and cultivating a large number of loyal fans, can the club bring profound heritage and solid economic benefits to the club. Football club has a large number of loyal fans, which is the cornerstone of the sustainable and vigorous development of professional football league. However, due to many factors, the loyalty of fans has decreased, which is related to the evaluation of pursuit by the Internet. Subjects and Methods Based on this, this paper studies the loyalty of Chinese football fans, takes the fans of China Henan sslm football club as the research object, and analyzes the current situation of China Henan sslm football club and its fans. Through the research, it is found that with the continuous development of the Internet, public emotional behavior will have an important impact on football public opinion. There are two directions: one is the top-down impact, the other is the bottom-up impact; It is mainly manifested in two typical ways: social mobilization and emotional social struggle in football public opinion. The main expressions of their emotional behavior are: weakness, anger, sadness and anger, etc. On the basis of combing the collective behavior and emotional struggle, the research finds that the communication framework of emotional behavior mainly includes the communication paths of discourse co meaning, identity co meaning and emotional co meaning; Functional analysis includes target function, attribution function and ideographic function. From the tendency of public sentiment, football public opinion shows criticism, populism, nationalism, pragmatism, patriotism and justice. The social expression of public sentiment in microblog public opinion includes the spiral phenomenon of silence, butterfl