Factors that differentiate COVID-19 vaccine intentions among Indiana parents: Implications for targeted vaccine promotion

Given low rates of uptake of the COVID-19 vaccine for children 12–17 and 5–11 years old, research is needed to understand parental behaviors and behavioral intentions related to COVID-19 vaccination for their children. In the state of Indiana, we conducted a non-random, online survey of parents or caregivers (N = 10,266) about their COVID-19 vaccine intentions or behaviors, demographic characteristics, and potential motivating reasons for getting the vaccine. In terms of behaviors/intentions, 44.8% of participants indicated they were vaccine acceptors (i.e., had already had their children vaccinated or would as soon as it was possible), 13.0% indicated they were vaccine hesitators (i.e., wanted to wait and see), and 42.2% indicated they were vaccine rejecters (i.e., would not vaccinate or only would if mandated). Compared to vaccine rejecters, vaccine hesitators were more likely to be motivated by perceptions of vaccine safety and efficacy, normative influences such as close friends/family who had been vaccinated and a recommendation from a provider, as well as if they were vaccinated themselves. These findings have implications for the development of targeted vaccine promotion strategies, such as social norms messaging and a focus on vaccine safety, in order to increase COVID-19 vaccination for eligible children. •Less than half of Indiana parents have or intend to vaccinate their children.•Vaccine hesitators motivated by vaccine safety and efficacy concerns.•Normative influences may motivate COVID vaccination for Indiana parents.•Parent vaccination status associated with child vaccination intention or behavior.