Online tobacco marketing among US adolescent sexual, gender, racial, and ethnic minorities

The tobacco industry has previously targeted sexual/gender and racial/ethnic minorities with focused campaigns in traditional, offline marketing. We assess whether these populations report more engagement with online tobacco marketing compared with heterosexual and non-Hispanic white youth. Data wer...

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Veröffentlicht in:Addictive behaviors 2019-08, Vol.95, p.189-196
Hauptverfasser: Soneji, Samir, Knutzen, Kristin E., Tan, Andy S.L., Moran, Meghan Bridgid, Yang, JaeWon, Sargent, James, Choi, Kelvin
Format: Artikel
Sprache:eng
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Zusammenfassung:The tobacco industry has previously targeted sexual/gender and racial/ethnic minorities with focused campaigns in traditional, offline marketing. We assess whether these populations report more engagement with online tobacco marketing compared with heterosexual and non-Hispanic white youth. Data were from 8015 adolescents sampled between 2014 and 2015 in the nationally-representative Population Assessment for Tobacco and Health (PATH) Study. Engagement with online tobacco marketing within the past year was assessed through eight forms of engagement. A weighted logistic regression model was fit with engagement as outcome and socio-demographic and psychosocial characteristics, internet-related and substance use behavior, tobacco-related risk factors, tobacco use status, and prior engagement with online tobacco marketing as covariates. Accounting for other covariates including tobacco use status and prior engagement with online tobacco marketing, the odds of past-year engagement were higher for sexual minority males (aOR = 1.57; 95% CI: 1.05–2.35) compared to straight males and higher for sexual minority females (aOR = 1.45; 95% CI: 1.13–1.87) compared to straight females. The odds of past-year engagement were also higher for Hispanics (aOR = 1.31; 95% CI: 1.11–1.56) and non-Hispanic Blacks (aOR = 1.42; 95% CI: 1.14–1.77) compared to non-Hispanic Whites. Sexual/gender and and racial/ethnic minority youth reported higher engagement with online tobacco marketing than their heterosexual and non-Hispanic white peers, respectively. •Leading form of engagement with online tobacco marketing was watching videos about tobacco products.•Sexual/gender and racial/ethnic minority adolescents face higher risk of engaging with online tobacco marketing compared to their straight and non-Hispanic white counterparts.•This risk may worsen existing disparities in tobacco use among some of these populations.
ISSN:0306-4603
1873-6327
DOI:10.1016/j.addbeh.2019.03.015