Unbranded advertising of prescription medicines to the public by pharmaceutical companies

This is a protocol for a Cochrane Review (Intervention). The objectives are as follows: To assess the effects of unbranded advertising of prescription medicines, conducted by or on behalf of pharmaceutical companies, on consumers’ attitudes, knowledge, behaviour, health services use, health outcomes...

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Veröffentlicht in:	Cochrane database of systematic reviews 2017-07, Vol.2017 (7)
Hauptverfasser:	Leonardo Alves, Teresa, Mantel-Teeuwisse, Aukje K, Paschke, Anne, Leufkens, Hubert GM, Puil, Lorri, Poplavska, Elita, Mintzes, Barbara
Format:	Artikel
Sprache:	eng
Schlagworte:	Medicine General & Introductory Medical Sciences
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	This is a protocol for a Cochrane Review (Intervention). The objectives are as follows: To assess the effects of unbranded advertising of prescription medicines, conducted by or on behalf of pharmaceutical companies, on consumers’ attitudes, knowledge, behaviour, health services use, health outcomes and costs.
ISSN:	1465-1858 1465-1858 1469-493X
DOI:	10.1002/14651858.CD012699