Reduced nicotine content cigarette advertising: How false beliefs and subjective ratings affect smoking behavior

Highlights • Advertising affected false beliefs about risks of using reduced nicotine content (RNC) cigarettes. • Neither subjective ratings nor false beliefs directly influenced product use. • Subjective ratings and false beliefs interacted to affect RNC cigarette use behaviors. • False beliefs, to...

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Veröffentlicht in:	Drug and alcohol dependence 2017-04, Vol.173, p.99-106
Hauptverfasser:	Mercincavage, Melissa, Saddleson, Megan L, Gup, Emily, Halstead, Angela, Mays, Darren, Strasser, Andrew A
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult Advertisements Advertising Behavior Brands Cancer Cigarettes Consumption Culture Deception Direct-to-Consumer Advertising False belief False beliefs False information Female Health beliefs Health Knowledge, Attitudes, Practice Help seeking behavior Humans Low nicotine Male Middle Aged Nicotine Nicotine - analysis Product design Psychiatry Ratings Ratings & rankings Reduced nicotine content Smoking Smoking - psychology Smoking behaviors Subjective ratings Taste Tobacco Tobacco product advertising Tobacco Products - analysis Young Adult
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Beschreibung
Zusammenfassung:	Highlights • Advertising affected false beliefs about risks of using reduced nicotine content (RNC) cigarettes. • Neither subjective ratings nor false beliefs directly influenced product use. • Subjective ratings and false beliefs interacted to affect RNC cigarette use behaviors. • False beliefs, together with favorable subjective ratings, increased consumption.
ISSN:	0376-8716 1879-0046
DOI:	10.1016/j.drugalcdep.2016.12.022