Promoting a Hand Hygiene Program Using Social Media: An Observational Study
Hand hygiene is an important component in infection control to protect patient safety and reduce health care-associated infection. Our aim was to evaluate the efficacy of different social media on the promotion of a hand hygiene (HH) program. The observational study was conducted from May 5 to Decem...
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Veröffentlicht in: | JMIR public health and surveillance 2016-01, Vol.2 (1), p.e5 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | Hand hygiene is an important component in infection control to protect patient safety and reduce health care-associated infection.
Our aim was to evaluate the efficacy of different social media on the promotion of a hand hygiene (HH) program.
The observational study was conducted from May 5 to December 31, 2014, at a 2600-bed tertiary care hospital. A 3-minute video of an HH campaign in 8 languages was posted to YouTube. The Chinese version was promoted through three platforms: the hospital website, the hospital group email, and the Facebook site of a well-known Internet illustrator. The video traffic was analyzed via Google Analytics. HH compliance was measured in November 2013 and 2014.
There were 5252 views of the video, mainly of the Chinese-language version (3509/5252, 66.81%). The NTUH website had 24,000 subscribers, and 151 of them viewed the video (connection rate was 151/24,000, 0.63%). There were 9967 users of the hospital email group and the connection rate was 0.91% (91/9967). The connection rate was 6.17% (807/13,080) from Facebook, significantly higher than the other 2 venues (both P |
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ISSN: | 2369-2960 2369-2960 |
DOI: | 10.2196/publichealth.5101 |