Evaluating individual intervention components: making decisions based on the results of a factorial screening experiment

ABSTRACT The multiphase optimization strategy (MOST) is a framework for not only evaluating but also optimizing behavioral interventions. A tool critical for MOST is the screening experiment, which enables efficient gathering of information for deciding which components to include in an optimized intervention. This article outlines a procedure for making decisions based on data from a factorial screening experiment. The decision making procedure is illustrated with artificial data generated to resemble empirical data. The illustration suggests that this approach is useful for selecting intervention components and settings based on the results of a factorial screening experiment. It is important to develop methods for making decisions based on factorial screening experiments. The approach demonstrated here is potentially useful, but has limited generalizability. Future research should develop additional decision making procedures for a variety of situations.