Intentional weighting: a basic principle in cognitive control

Human perception and action are tailored to the situation at hand, and thus reflect the current intentions of the perceiver/actor. We suggest that this is achieved by an “intentional-weighting” mechanism. It operates on the cognitive representations of the features of perceived events and produced event—perceptions and actions that is. Intention- or goal-related feature dimensions are weighted more strongly, so that feature values defined on the respective dimension have a stronger impact on information processing, and stimulus and response selection in particular. This article discusses what intentional weighting is, how such a mechanism may work, and how it relates to available research on attention, action planning, and executive control.