BIIJ embracing social media

Retail marketing in this sense has many lessons to teach the scientific community, not the least of which is that 69% of adults in the United States alone have an Internet access, 23% of which use a social networking site [3].Time spent on social networking sites has tripled over the past year [4].Clearly, there is a change in our traditional patterns of communication. Article-level commenting, RSS feeds, social networking on Twitter and Facebook, and dedicated academic visual networking are but a few of the novel implementations that BIIJ is now using to advance the cause of scientific learning. An XML file allows uniform file interpretation by other applications that use an RSS reader (generic to contemporary web browsers) to incorporate such changes within their own operations.