Anti-tobacco media campaign for young people

In 1996, the Office on Smoking and Health of the Centers for Disease Control and Prevention (CDC), asked The HMO Group to conduct anti-tobacco media campaigns aimed at young people in two or three communities that had member health maintenance organisations (HMOs). Role of the advertising agency The HMO Group notified KPC and GHNW that they had received the funds for the campaign in late November, and the campaigns needed to be complete by the end of February to take advantage of the fee waiver on the Youth Performance Package. Advertising and Marketing, Spokane, Washington; Maureen Hanrahan, Director of Prevention, Kaiser Permanente Colorada; and GBSM Advertising Agency (Steve Sander President), Denver, Colorado Kaiser Permanente Colorado (KPC) Funding CDC grant funds $66000 - KPC contribution $5000 - In-kind staff hours and materials NA - Total $71000 Expenses Media placement $45000 - Before and after survey $8500 - Production costs (recording of radio ads, tagging) $2500 - Advertising agency fees $15000 - Total $71000 Group Health Northwest (GHNW) Funding CDC grant funds $66000 - GHNW contribution $10000 - In-kind staff hours NA - Total $76000 Expenses Media placement $64000 - Before and after survey $6000 - Production costs (recording of radio ads, tagging) $2600 - Advertising agency fees $3700 - Total $76300