Consumer activism pays big dividends in USA
In response to more than 100 reports that the snacking doll preferred to eat children's hair and fingers, Mattel pulled the dolls off the toy store shelves, ordering retailers to return any unsold dolls and offering $40 refunds to any dissatisfied consumers who had bought the dolls. 4 Haggar pa...
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Veröffentlicht in: | Injury prevention 2000-03, Vol.6 (1), p.69-69 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | In response to more than 100 reports that the snacking doll preferred to eat children's hair and fingers, Mattel pulled the dolls off the toy store shelves, ordering retailers to return any unsold dolls and offering $40 refunds to any dissatisfied consumers who had bought the dolls. 4 Haggar pants (fire prevention) In 1997, Haggar Clothing Manufacturers produced a commercial in which a man re-enters a burning building to retrieve his pants. [...]the ad ran only once anywhere-in that issue of USA Today. |
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ISSN: | 1353-8047 1475-5785 |
DOI: | 10.1136/ip.6.1.69 |