Fair-Weather Voters: Personality and Vote Switching Intentions

While numerous explanations for vote-switching have been proposed (e.g. declining rates of partisanship, ideological shifts, partisan ambivalence, change in policy preferences), far less work has examined the personality profile of people more likely to engage in this behaviour. In Study 1, we examined the relationship between both general (i.e. openness, conscientiousness) and antagonistic (i.e. psychopathy, narcissism, Machiavellianism) personality traits and the intent to switch one’s vote in a large sample of Canadian citizens, while controlling for several established correlates such as age, income and political interest. Of all personality traits, only individuals higher in openness reported a greater intent to engage in vote switching. Despite our expectations, Machiavellianism, a trait characterized by its strategic nature, was unrelated to vote switching intentions. In Study 2, we addressed several methodological reasons for why antagonistic traits may have been unrelated to vote switching intentions in Study 1 by examining the traits at the facet level and utilizing a new measure of Machiavellianism among a separate sample of Canadian citizens. Here again, we found little evidence for a relationship between antagonistic traits, including Machiavellianism, and vote switching intentions.