Factors affecting purchase intention of organic food products: Evidence from a developing nation context

Factors affecting purchase intention of organic food products: Evidence from a developing nation context

The organic food industry has experienced rapid growth in recent decades. The industry is relatively new to developing countries compared to developed countries. Since Iran has the potential to produce organic products, it is essential to study factors that influence consumers' intention to buy...

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Veröffentlicht in:Food science & nutrition 2024-05, Vol.12 (5), p.3469-3482
Hauptverfasser: Bazhan, Marjan, Shafiei Sabet, Farnam, Borumandnia, Nasrin
Format: Artikel
Sprache:eng
Schlagworte:
Agriculture
attitude
Attitudes
Consciousness
Consumer behavior
Consumers
Developed countries
Developing countries
Environmental perception
Food industry
LDCs
Marketing
Natural & organic foods
Norms
organic food
Original
Policy making
purchase intention
Retailing
Sensory properties
Social norms
Tourism
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Zusammenfassung:The organic food industry has experienced rapid growth in recent decades. The industry is relatively new to developing countries compared to developed countries. Since Iran has the potential to produce organic products, it is essential to study factors that influence consumers' intention to buy them. The present study was designed and implemented for this purpose. In this cross‐sectional study, 520 adults were selected using multistage sampling. Path analysis was employed to test a hypothesized model of predictors of consumer purchase intention for organic food. Attitude, environmental concern, and sensory characteristics directly impacted the intention to purchase organic food (p 
ISSN:2048-7177
2048-7177
DOI:10.1002/fsn3.4015