The use of mass media to promote breastfeeding

Breastfeeding promotion is currently hampered by four major problems: the decline in funding for campaigns; failure to use mass media; lack of program evaluation; and vague messages. Thorough social marketing research could determine why women are turning away from breastfeeding and what messages co...

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Veröffentlicht in:International journal of gynecology and obstetrics 1990, Vol.31 Suppl 1, p.105
1. Verfasser: Parlato, M B
Format: Artikel
Sprache:eng
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Zusammenfassung:Breastfeeding promotion is currently hampered by four major problems: the decline in funding for campaigns; failure to use mass media; lack of program evaluation; and vague messages. Thorough social marketing research could determine why women are turning away from breastfeeding and what messages could be used to make breastfeeding a more attractive feeding option. Similar efforts should be made to include breastfeeding messages in other programs, such as family planning, growth monitoring, and oral rehydration therapy.
ISSN:1879-3479