What Is Driving the Growth in Medical Tourism?

The current study directly surveyed consumers on their experiences and consideration of medical tourism to test the variables thought to impact medical tourism. The sample was deployed to qSample's international traveler panel. The survey was completed by 68.5% of participants. Over a third of...

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Veröffentlicht in:Health marketing quarterly 2014, Vol.31 (3), p.246-262
Hauptverfasser: Fisher, Caroline, Sood, Kunal
Format: Artikel
Sprache:eng
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Zusammenfassung:The current study directly surveyed consumers on their experiences and consideration of medical tourism to test the variables thought to impact medical tourism. The sample was deployed to qSample's international traveler panel. The survey was completed by 68.5% of participants. Over a third of the respondents said they had considered medical tourism; 15% had actually traveled to another country for medical care. Dental treatment was named most often as the type of treatment pursued in another country. Cost was mentioned most frequently as the reason for medical tourism. Prior international travel emerged as an important factor.
ISSN:0735-9683
1545-0864
DOI:10.1080/07359683.2014.936293