An approach to the theoretical construction of healthcare promotion

Definitions of healthcare promotion were examined from the theory of knowledge regarding its ontological and epistemological aspects as considered by several paradigms. Three-phase periodisation was used. The first distancing regarding the positivist paradigm and healthcare promotion through definitions of public health was made during the background phase (1920-1973). The promotion of healthcare acquired its own identity and became explicit policy in the midst of scenarios involving the confluence of paradigms during the foundational phase (1974-1986). Positivist and non-positivist paradigms became broadly articulated during the consolidation phase (1987-2008), becoming extended to methodological aspects.