Crop Whisperers | "We used to waste more water than we use now to grow a crop," says one moisture-monitor user

"Since most growers don't have a gauge to determine how much water is in their field's soil profile, they often follow the same strategy," says the AquaView team lead for Fontanelle Hybrids of Fremont, NE. "They can't afford to run out, so they just keep the profile full." "People wonder, "Why care about it if you can't control it?'" [Steve Arnold] says. "It makes it that much more important. If you can't get water when you need it, you need to know how much you've got. Our thought process was that we didn't want to get behind because we couldn't catch up." "If the soil is already full, then anything you're going to put on is waste," [Bruce Moeller] says. "By adhering to our system's alerts you're saving yourself time and money."