Startup incubator refreshes PepsiCo

Startup incubator refreshes PepsiCo

Incubator members, who designed pilot marketing projects for PepsiCo's youth-oriented brands, received no payment but could interact with the company's executives and Highland advisers.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Crain's New York Business 2011-11, Vol.27 (46), p.9
1. Verfasser: Foege, Alec
Format: Artikel
Sprache:eng
Schlagworte:
Angel investors
Business incubators
Halo effect
Marketing
Social networks
Startups
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Incubator members, who designed pilot marketing projects for PepsiCo's youth-oriented brands, received no payment but could interact with the company's executives and Highland advisers.
ISSN:8756-789X