Ageless Tresses-Building the Complete Anti-aging Hair Care Line

With the first wave of baby boomers turning 65, maintaining an active lifestyle is high on their priority list -- as is maintaining a more youthful appearance. A recent report from Global Industry Analysts projects the anti-aging products market to reach $291 billion worldwide by 2015. There's no better time than now to capitalize on this trend and provide them with hair care solutions specific to their needs. According to the results of a recent poll by The Associated Press and LifeGoesStrong.com, almost one-third of baby boomers report they regularly color their hair. Because hair becomes thinner, more brittle and less glossy with age, products that create volume and provide shine are essential. Sun, wind and heat can take a major toll on hair in the course of a lifetime, causing it to become brittle and prone to split ends. A great leave-in treatment can help restore hair to its natural shine, moisture and body while smoothing and controlling unbecoming frizz.