The 'Soul' of your Service

Steve Jobs' focus on design was giving us all a way to see the soul of an inanimate object, whether it was a product or service. And what an amazing job he did. Who would have thought that machines could have souls? They do. They reflect the souls of those who work on them and use them. The design is critical in letting us find both reflections. We are indebted to Steve Jobs for many things, but this insight might be his most lasting legacy. There are lots of examples to provide but the most obvious financial application that has delivered on elegant design is Mint. Why did Mint acquire millions of customers while Quicken Online failed to acquire near that many? Simply put: Design