MADE IN Colombia: Coffee
Conceived by the U.S. ad agency DDB in 1959, [Juan Valdez], representing the Colombian coffee farmer, debuted the following year and has enjoyed nearly 51 years of uninterrupted service as one of the world's most powerful and enduring icons of advertising. The Valdez name and image also arc use...
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| Veröffentlicht in: | Latin Trade 2011-07, Vol.19 (4), p.84 |
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| creator | Sutter, Mary |
| description | Conceived by the U.S. ad agency DDB in 1959, [Juan Valdez], representing the Colombian coffee farmer, debuted the following year and has enjoyed nearly 51 years of uninterrupted service as one of the world's most powerful and enduring icons of advertising. The Valdez name and image also arc used in a chain of cafes, with outlets in Colombia, Spain, Chile, Ecuador and the United States. |
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| fulltext | fulltext |
| identifier | ISSN: 1087-0857 |
| ispartof | Latin Trade, 2011-07, Vol.19 (4), p.84 |
| issn | 1087-0857 1945-2128 |
| language | eng |
| recordid | cdi_proquest_reports_883983670 |
| source | EBSCOhost Business Source Complete |
| subjects | Agricultural production Associations Coffee Demand Exports Social networks |
| title | MADE IN Colombia: Coffee |
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