MADE IN Colombia: Coffee

MADE IN Colombia: Coffee

Conceived by the U.S. ad agency DDB in 1959, [Juan Valdez], representing the Colombian coffee farmer, debuted the following year and has enjoyed nearly 51 years of uninterrupted service as one of the world's most powerful and enduring icons of advertising. The Valdez name and image also arc use...

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Bibliographische Detailangaben
Veröffentlicht in:Latin Trade 2011-07, Vol.19 (4), p.84
1. Verfasser: Sutter, Mary
Format: Artikel
Sprache:eng
Schlagworte:
Agricultural production
Associations
Coffee
Demand
Exports
Social networks
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Beschreibung
Zusammenfassung:Conceived by the U.S. ad agency DDB in 1959, [Juan Valdez], representing the Colombian coffee farmer, debuted the following year and has enjoyed nearly 51 years of uninterrupted service as one of the world's most powerful and enduring icons of advertising. The Valdez name and image also arc used in a chain of cafes, with outlets in Colombia, Spain, Chile, Ecuador and the United States.
ISSN:1087-0857
1945-2128