Building Loyalty to Your Health Club Requires Trust, Transparency and Thanks

Demonstrate trust. In his latest book "Enchantment: The Art of Changing Hearts, Minds and Actions," Silicon Valley business leader Guy Kawasaki explains that trust is a sequence not a chicken and egg thing. We must trust others before they trust us. In the same way, you should trust your members. People generally rise to what is expected of them. Lengthy contracts, restrictive policies and demeaning placards detract from building a relationship of trust. Instead, use simple, positive communication to demonstrate your confidence that members are not going to exploit special services or to abuse member privileges. And, make sure your employees have a "yes" attitude and give people the benefit of the doubt. Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for more than 20 years. Health and fitness brands, including New Balance, Road Runner Sports, and Designer Whe,y have called on Yohn, who is an established speaker, author and consulting partner. Read more by Yohn at http://bit.ly/DLYohnArticles .