2011 Top Entrepreneurs: Coconut water sets off healthy-beverage wave

2011 Top Entrepreneurs: Coconut water sets off healthy-beverage wave

In 2006, the partners secured an investment (they won't reveal the amount) from Verlinvest, a private equity fund run by the founding families of Anheuser-Busch InBev in Belgium. Gary Hemphill, a senior vice president of market research firm Beverage Marketing Corp., notes that the partners hav...

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Veröffentlicht in:Crain's New York Business 2011-05, Vol.27 (22), p.20
1. Verfasser: Field, Anne
Format: Artikel
Sprache:eng
Schlagworte:
Breweries
Entrepreneurs
Kirban, Michael
Liran, Ira
Production capacity
Restaurants
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Zusammenfassung:In 2006, the partners secured an investment (they won't reveal the amount) from Verlinvest, a private equity fund run by the founding families of Anheuser-Busch InBev in Belgium. Gary Hemphill, a senior vice president of market research firm Beverage Marketing Corp., notes that the partners have made a series of smart branding and distribution moves.
ISSN:8756-789X