An exit interview with Peter Jeffery

An exit interview with Peter Jeffery

Twenty years after joining forces with Alan Gee to found Toronto-based Gee Jeffery & Partners (GJP) - and almost six months after the agency surprised everyone by rebranding as Blammo - Peter Jeffery is stepping down from his post as president and CEO. After launching GJP in 1991, he built up th...

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Bibliographische Detailangaben
Veröffentlicht in:Strategy 2011-05, p.54
1. Verfasser: Mattos, Melinda
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising accounts
Advertising agencies
Airlines
Careers
Chief executive officers
Name changes
Resignations
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Beschreibung
Zusammenfassung:Twenty years after joining forces with Alan Gee to found Toronto-based Gee Jeffery & Partners (GJP) - and almost six months after the agency surprised everyone by rebranding as Blammo - Peter Jeffery is stepping down from his post as president and CEO. After launching GJP in 1991, he built up the new agency with account wins that included Rogers Wireless, Canadian Airlines, TD Bank, Peoples Jewellers, the LCBO, Vincor and the Canadian Toyota Dealers Association.
ISSN:1187-4309