Bringing CSR into focus

Bringing CSR into focus

CSR has evolved from bandwagon-leaping to the use of a more refined approach - one that hammers home a brand's corporate identity while doing good in the community, creating products and programs that lead change rather than follow. In March, Shoppers Drug Mart announced a new platform that wou...

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Bibliographische Detailangaben
Veröffentlicht in:Strategy 2011-05, p.20
1. Verfasser: Mattos, Melinda
Format: Artikel
Sprache:eng
Schlagworte:
Canadians
Charities
Corporate responsibility
Donations
Employee involvement
Food processing industry
Food programs
Hunger
Marketing
Personal health
Social networks
Social responsibility
Verbal communication
Womens health
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Beschreibung
Zusammenfassung:CSR has evolved from bandwagon-leaping to the use of a more refined approach - one that hammers home a brand's corporate identity while doing good in the community, creating products and programs that lead change rather than follow. In March, Shoppers Drug Mart announced a new platform that would bring all of its CSR efforts together under a single thematic umbrella for the first time in the retailer's history.
ISSN:1187-4309