Greener Pastures

The insurance industry is uniquely situated to influence society's shift to a greener environment. Whether investing in companies championing the development of green technologies or offering risk management solutions to firms operating within such a space, the insurance industry can help advance the cause while enhancing its bottom line and garnering positive public opinion -- a rarity these days. The insurance industry can help facilitate development by providing coverage and risk management services directly to manufacturers and contractors -- or to owners of green structures. The industry can also provide coverage options allowing property owners to upgrade to green after a loss.