U.S. Navy

U.S. Navy

The Deputy Chief of Naval Operations for Manpower, Personnel, Training and Education is charged with signing up 3,750 new recruits every month. To meet that target when less than 12% of young people are inclined to enlist the human resources professionals in the Navy had to get creative. Military re...

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Veröffentlicht in:Workforce Management 2010-12, Vol.89 (12), p.28
1. Verfasser: Wiscombe, Janet
Format: Artikel
Sprache:eng
Schlagworte:
Armed forces
Initiatives
Military recruitment
Mothers
Websites
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Zusammenfassung:The Deputy Chief of Naval Operations for Manpower, Personnel, Training and Education is charged with signing up 3,750 new recruits every month. To meet that target when less than 12% of young people are inclined to enlist the human resources professionals in the Navy had to get creative. Military recruiters set out to develop a more direct and intimate way to communicate with families. The Navy's HR department recruited 16 "Ambassador Moms" to spend a few hours a week on the Web site answering questions for mothers and loved ones of people currently enlisted in or considering the Navy.
ISSN:1547-5565
2168-9016