Buying time

When it comes to pleasing their clients, many times videographers mistakenly believe that it is all about producing the most technically and artistically perfect film, regardless of delivery time. Even more those who present same-day-edits (SDE) understand the power of early gratification. Because they present their product to a captive target audience, many of those who perform SDEs receive enough leads from those presentations to eliminate any need for paid advertising. The sooner you put something before the client, the happier she will be and the more it will benefit you. Last month, the author suggested sorting out your best shots of your most recent wedding by the Monday or Thesday after the wedding, regardless of the size of your backlog. In addition to gaining hotter referrals, you're also establishing who is in charge of defining the memory of this wedding.