Awards aren't the only way to win clients and build a strong reputation

In Seymour Powell's case, public profile might be key, given the larger-than-life personalities of founders Richard Seymour and Dick Powell. But Paul Priestman of Priestman Goode arguably has an equally high profile, with pieces in the Financial Times and a recent sojourn to China - where the group has clients - on a trade mission led by Prime Minister David Cameron. But perhaps Priestman Goode lacks the fmcg packaging and branding portfolio Seymour Powell has and maybe clients from that sector dominated You Gov's trawl.