So You Want to Meet New Prospects?

The author thinks it's no longer enough to settle for referred leads. They want introductions or connections to their new prospects. A referral event is a very overt way of getting your clients to introduce you to others who might be interested in what you do. While a referral event has a client-appreciation component, everything is above board. Your clients know you are hosting a fun event to meet potential prospects. When you invite your clients to bring guests to your events, do it from the perspective of your desire to offer your important work to others.