Natural challenge

Natural challenge

Sales of organic fresh produce In the last three months of 2009 dipped by eight per cent in the supermarkets as economising shoppers moved to cheaper lines and cutprice vendors. The main feature of fresh produce sales in mid 2009 to early 201 0 has been "trading down". Shopping priorities...

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Veröffentlicht in:Horticulture Week 2010-06, p.24
1. Verfasser: Dixon, Geoff
Format: Artikel
Sprache:eng
Schlagworte:
Agricultural production
Business models
Carrots
Competition
Crop science
Crops
Natural & organic foods
Nitrogen
Organic farming
Pathogens
Recessions
Sales
Supermarkets
Weeds
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Beschreibung
Zusammenfassung:Sales of organic fresh produce In the last three months of 2009 dipped by eight per cent in the supermarkets as economising shoppers moved to cheaper lines and cutprice vendors. The main feature of fresh produce sales in mid 2009 to early 201 0 has been "trading down". Shopping priorities shifted from the "health market" to the "budget market". Consumers' willingness to pay "organic premiums" fell-off markedly.
ISSN:0269-9478