How PCWorld is Building a Scalable Mobile Business

In an interview, PCWorld and Macworld EVP and general manager Stephan Scherzer talked about making mobile a daily part of the publishing workflow and building a scalable business, rather than a series of one-offs. He said if a brand is able to deeply engage an audience with buying power and decision-making potential, money will follow the eyeballs. Mobile offers a great opportunity for additional reader revenues. At PCWorld and Macworld, they took the last year to set up a Scrum-based project management style and did a lot of database back-end work and optimized their digital production tools to be able to scale and grow into new platforms.