Positioning Health Plans To Small Business In A Tough Economy

As employers continue to be challenged to reduce costs and increase the productivity of their employees, the pressure is on brokers to understand their needs. Brokers are critical in helping employers meet the dual demands of selecting the most appropriate insurance plan and keeping employees healthy and productive. The following tips may help you become a more useful resource to your small business clients in controlling employees' health care use, maintaining a healthier lifestyle and ultimately, saving money: 1. Educate your clients. 2. Take action to protect your clients asset -- its employees. 3. Know all the plan benefits. 4. Understand prescription plans. 5. Focus on the wellness trend. 6. Manage stress for your clients.