The Skincare Edition Opens in Riyadh

Participants include L'Oreal, Faces, Estee Lauder Companies, Shiseido, Waldencast, L'Occitane Group, Dior, Guerlain, Benefit Cosmetics, Roc, Caudalie and Patyka, as well as regionally developed brands like the newly launched personalized prescription based skin care brand ilik. Henk Van Der Mark, Estee Lauder's vice president for retail, commercial and business development in Europe and Middle East, said: "The launch of The Ordinary in February 2023 has accelerated our leadership in this category and our ability to tap into local consumer demand and meet the needs of the region, particularly among younger consumers and their desire for ingredient transparency. According to data from Chalhoub, in the UAE, beauty stores remain the top destinations for skin care purchases.