Real vs. synthetic: A Christmas tree battle

On Nov. 1, the RCTB started a big online push with social media and advertising aimed at consumers ages 25-49 – young families and new homeowners who want to start their own family traditions, said Marsha Gray, the board’s Howell, Mich.-based executive director. “Luckily for some larger retailers, the 2021 holiday orders that were stuck in shipping ports have since reached their stores, and artificial Christmas trees and décor are ready to hit the shelves as soon as possible,” Warner said. When asked to rank various scents, respondents said a real tree was their favorite smell of the season (56%), putting it ahead of cookies (50%), cinnamon (50%), hot cocoa (45%) and gingerbread (43%).