Public sector administrative software solutions provider rebrands as Euna Solutions
Recognizing the value of going to market as an integrated solution offering systems that “talk” to one another, Ross says that ultimately, the consolidation under Euna Solutions was two-fold—“We wanted to rebrand under a new organization and also, so the market understood that our company offers a w...
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Veröffentlicht in: | The American City & County 2023-05 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | Recognizing the value of going to market as an integrated solution offering systems that “talk” to one another, Ross says that ultimately, the consolidation under Euna Solutions was two-fold—“We wanted to rebrand under a new organization and also, so the market understood that our company offers a wide range of best-in-class systems.” The new integrated branding gives the market a reason to rethink what Euna Solutions offers, admitting that under the GTY name, the company did not have much brand awareness or equity as individual business units. Nothing will change other than, over time, as we leverage best practices, ultimately get better from the standpoint of customer service and customer experience.” |
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ISSN: | 0149-337X 2161-9123 |