The Ritz-Carlton Forays Into Fashion

The Ritz-Carlton Forays Into Fashion

Jamie Kerr, vice president and global brand leader of the Ritz-Carlton, explained to WWD the strategic vision behind the partnership. [...]this is a fun marriage between the two brands," Kerr added. Jamie Kerr said the choice of using Hutcherson not only brings star power to the campaign but al...

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Veröffentlicht in:WWD 2024-10, p.28-28
1. Verfasser: Upadhyay, Ritu
Format: Artikel
Sprache:eng
Schlagworte:
Collaboration
Logos
Motion pictures
Streetwear
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Beschreibung
Zusammenfassung:Jamie Kerr, vice president and global brand leader of the Ritz-Carlton, explained to WWD the strategic vision behind the partnership. [...]this is a fun marriage between the two brands," Kerr added. Jamie Kerr said the choice of using Hutcherson not only brings star power to the campaign but also bridges the gap between the Ritz-Carlton's traditional luxury image and the more youthful, street-inspired aesthetic of Late Checkout.
ISSN:0149-5380